Tone of voice
The copy we write at Remote helps our audiences thrive in a borderless world.
Using these guidelines, you’ll see how our tone is flexible yet consistent, whether talking to employees or employers, start-ups or global organisations.
Be clear, confident, helpful and inclusive in your writing – and you’ll sound like us.
Our tone of voice principles
Our tone of voice is built around the folllowing four principles. When writing copy, you can use this as a checklist to make sure you’re hitting the right notes.
About us
Remote helps companies grow anywhere, so people can flourish everywhere. We are building a borderless world of work where SMEs can act like multinationals, corporations can be as nimble as small businesses, and employees can fulfil their true potential, wherever is right for them.
Cast your net wider
Now more than ever, the world’s leading organisations are embracing remote-first work. International teams are no longer a luxury: they are table stakes to compete for and retain the best candidates. With Remote, it’s easier than ever to recruit outside your comfort zone – or your timezone. We are rocket fuel for everywhere organisations, helping to democratise opportunities and redistribute wealth across the globe.
Local knowledge, global reach
Built on a state-of-the-art platform, Remote is the world’s only vertically-integrated international employment infrastructure. We remove the pain points so you can manage international payroll, benefits, taxes, stock options, and compliance globally. We have people on the ground in 50+ countries. This gives you the flexibility to grow further and find talent where it thrives.
A growth mindset
More than a world-class HR experience, we’re also a co-creator of growth. By delivering bespoke guidance to solve complex challenges and deliver meaningful partnerships, organisations of every shape and size can be defined by their ambition, not their location.
Before and after
Writing for different channels
We produce various types of content – from social to brochures. And while the same voice is
carried throughout, each of our channels require a slightly different tone.
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